Mariapaola (or MP for short) is a creative entrepreneur who has been working in the Creative and Cultural Industries for 20 years. She was the founder and Managing Director of the award winning creative and social enterprise – The Coloured Cube in the City of Johannesburg. MP believes that entrepreneurship development, that acknowledges the reality and nature of both the industry and creatives, is key to growing the creative economy of South Africa and its potential for youth development and employment opportunities. MP currently is a visual artist, researcher, lecturer and mentor with an honours degree in Visual arts and an Executive MBA. She is currently a PHD Candidate at the University of Johannesburg.